AI visibility for construction, installation and real estate
From 'which contractor is reliable' to 'what does it cost to have a heat pump installed': homeowners ask AI. The companies in that answer get the quote request.
A homeowner is considering a heat pump and asks Gemini: which installer in my area is reliable, and roughly what does it cost? The assistant names a few companies and a quality mark as support. Those companies get the quote request in their inbox; the rest never hear about it. On such a regional question the answer is often still half empty, and that is exactly the opportunity.
The questions we measure for your industry
These are four from the starter set; in the app eight are ready for you and you add your own customer questions.
- →“Which contractor is reliable for a renovation?”
- →“How do I find a good installer for a heat pump?”
- →“Which companies install solar panels and what does that cost?”
- →“What is a good estate agent to sell my house?”
Why this matters now
Local service providers often think AI visibility is something for big brands. The opposite is true: on regional questions the answers are thin and winning a spot is cheaper than anywhere else.
Every measurement puts such a question live to ChatGPT, Gemini and Claude, multiple times, because AI answers differ each time. You get percentages with a confidence interval and the sources that determine the answer; that is your worklist straight away.
The sources AI cites in your market
AI assistants do not invent their recommendations, they lean on sources. These are the types that typically appear in this industry; which ones count for you differs per assistant and you measure that in the app.
Quote platforms (Werkspot, Trustoo, solar comparison sites)
Assistants often draw local craftsmanship advice from these platforms; your presence and rating there determine whether you are mentioned.
Quality marks and industry registers (Sterkin, KOMO, Techniek Nederland)
A recognized quality mark is a reliable signal of quality to a model and is cited as support.
Google Business Profile and local reviews
On regional questions proximity and review score weigh heavily; a complete, well-reviewed profile is often decisive.
Three steps to start today
- 1
Measure your company on the regional customer questions in your trade, including the price and reliability variants people actually type.
- 2
Make sure you are on the quote platforms and in the quality-mark registers that feed the answers, with an up-to-date and well-reviewed profile.
- 3
Keep your Google Business Profile complete and collect reviews; on local questions that is often the difference between being mentioned or not.
Frequently asked questions
We only work in one region. Is measuring worth it then?
Especially then. On regional questions AI answers are sparsely populated and the competition in the answer is small; winning a spot there is cheaper than on national terms. You simply measure with your own region in the question.
Our customers are not that digital. Do they really ask AI?
Increasingly so, also for large, expensive jobs like a renovation or a heat pump, precisely because people want to compare thoroughly then. Measuring shows whether and how that is already happening in your trade, instead of you having to guess.
What does a spot in such an answer concretely deliver?
The quote request. Whoever is in the answer lands in the inbox; the rest never hear about it. Because these are high-value requests, one extra mention in a thin answer often quickly outweighs the cost of measuring.
Want to try it first? Do the free AI check with one of these questions and see within twenty seconds whether you are mentioned. Or start right away: the wizard sets up the starter set for construction, installation and real estate companies automatically.
Is your industry just next to these? View all industries; the measurement works anywhere customers ask for recommendations.
Within a day you'll know whether AI mentions or ignores your brand
The first measurement runs on your own prompts, across three assistants, with real figures. No demo data, no sales call first.
Prefer to talk it over first? Book a call