Becoming visible in AI, measured and grounded
GEO optimization (generative engine optimization) is becoming visible and named in the answers of AI assistants such as ChatGPT, Gemini and Claude. Where SEO is about your position in Google, GEO is about whether you appear in the answer itself that your customer reads. Geony measures that visibility, backs the figures with confidence intervals and shows exactly what you can do about it.
Why GEO matters now
More and more often your customer asks their question not of Google, but of an AI assistant. It does not return ten blue links, but one answer, with a handful of brands in it. If you are in that answer, you exist. If you are not, you do not exist, no matter how well you rank in the classic search results.
That makes GEO a new kind of work. It is not about a higher position, but about being named. And because AI answers differ per question and per assistant, you cannot rely on it: you have to measure it. We explain the difference from SEO on GEO vs SEO.
Measure, improve, prove
Most parties promise visibility. Geony proves it. We work in a closed loop, and every step is measurable:
- Measure. We put the questions your customers ask to multiple assistants, repeated over time. You see how often you are named, alongside which competitors, and from which sources the answer is built.
- Improve. The measurement produces a prioritized worklist: which sources are missing, which content is absent, which claims do not hold up. Concrete, not a data dump.
- Prove. After every change we tie the effect back to the visibility and citation trend. That way it is demonstrable what works.
Because we repeat every measurement and report with confidence intervals, you know whether a change is real or chance. That is the difference between a snapshot and a measurement.
Why measuring is not a luxury
The same question gives a different answer with every assistant. In our own measurement of July 2026 the same brand appeared in 36% of Claude answers, 5% with ChatGPT and 1% with Gemini. The average of that describes no single assistant. Without per-assistant measurement you are steering blind.
And there is room: on roughly 50% of the measured customer questions, not a single tracked brand was named. That is uncharted territory for whoever puts down a quotable source first.
Named per assistant, with a 95% interval. Own measurement, juli 2026, 75 measurements per assistant.
What you get back exactly
Visibility per assistant
How often your brand appears in the answers, per AI assistant, with an interval instead of a bare number.
Share of voice
Your share in the answers against your competitors, per question and over time.
Resources
Which pages and domains the assistants use to build their answer. That is where you need to be.
Worklist
The concrete actions, prioritized by effect. Not a data dump, but what you pick up on Monday.
Under your own name, for agencies
Are you an agency? Then you deliver GEO under your own brand. Geony is white-label right down to your own domain, with a margin dashboard so you know exactly what a client brings in. Your client sees your name, you deliver the measurement. More on for agencies.
Where others promise visibility, Geony proves that with repeated measurements and confidence intervals. That is exactly what you resell: not a feeling, but a graph.
Frequently asked questions
What is GEO optimization?
GEO optimization (generative engine optimization) is optimizing your online presence so that AI assistants such as ChatGPT, Gemini and Claude name and recommend your brand in their answers. The goal is not a higher position in Google, but appearing in the generated answer itself that your customer reads.
What is the difference between GEO and SEO?
SEO focuses on your position in the search results of Google and Bing. GEO focuses on whether you are named in the answers of AI assistants. SEO measures you on positions and clicks, GEO on mentions and share of voice. They do not replace each other: the same strong sources help with both, but the point of measurement and the approach differ.
Does GEO also work if I already rank well in Google?
Partly. A strong position in Google helps, because AI assistants often use the same sources. But it is no guarantee: assistants choose their own sources and formulate their own answer. We measured a site that scored almost technically perfect and yet appeared in zero answers. That is why we measure it separately.
How long before I see results?
That depends on how quickly the assistants pick up your adjusted or new sources, usually a few weeks to a few months. Because Geony measures repeatedly, you see the movement as soon as it begins, instead of having to guess.
What does GEO optimization cost?
Geony works with a subscription to the measurement, plus the free check to start. The exact prices are on the pricing page. For agencies there is a white-label tariff with a margin dashboard.
Does Geony measure ChatGPT, Gemini and Claude at once?
Yes. Geony measures multiple assistants all-in, including ChatGPT, Gemini and Claude. You see your visibility per assistant, because it differs strongly: a source that counts with one often does not count with another.
Within a day you'll know whether AI mentions or ignores your brand
The first measurement runs on your own prompts, across three assistants, with real figures. No demo data, no sales call first.
Prefer to talk it over first? Book a call